Valencia Toursit Department preparing more information

Description:

The Regional Department of Tourism is preparing 20 specific tourist publications

With the aim of launching segment-specific promotion of all tourist products in the Region of Valencia and focus the offer on different target consumer groups, the Valencian Regional Department of Tourism is preparing 20 new tourist publications. These guides are part of a pioneering collection created through the current tourism campaign “Region of Valencia. I give you Everything”, which led to the publication of a number of other publications in the first half of 2009.

They include a detailed guide to the Region's beaches, as well as a new edition of the Region of Valencia tourist map, a new collection of city guides, with maps and street maps of the cities of Valencia, Alicante, Benidorm and Castellón de la Plana, and a catalogue with all the CdT tourism training centres aimed at professionals in this sector. The Department is also planning to launch other publications such as guides to golf courses, sailing and nautical activities, and a guide to routes and excursions.

They will be distributed according to specific markets and will be reinforced by direct marketing campaigns. These guides will help to improve the positioning and recognition of the Region of Valencia brand among potential tourist markets.

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